About us

Where have I heard "pareto" before?


Pareto comes from the Italian economist, Vilfredo Pareto. He's famous for the 80/20 rule which states that 80% of your results come from 20% of your time.


So why did we name the company after an economist? Because we're nerds, and like the underlying message that the 80/20 rule implies: focus on what matters.


How well you move determines your performance potential and likelihood of injury. In short, movement defines your world. 


What's the story behind the PR1?


The idea for the PR1 was the result of visiting a running store looking for a product to correct for overstriding and walking away empty handed. 


There are tons of products that cater to running related injuries but few that actually helping runners run better.