About us

Pareto comes from the Italian economist, Vilfredo Pareto. He's famous for the 80/20 rule which states that 80% of your results come from 20% of your time.


So why did we name the company after an economist? Because we're nerds, and like the underlying message that the 80/20 rule implies: focus on what matters.


How well you move determines your performance potential and likelihood of injury. In short, movement defines your world. 


The creation of the PR1 insole as told by its inventor and the founder, Charlie Bennett:


"The idea for the PR1 started when I visited a running store looking for a product to correct overstriding and walked away empty handed. 


I realize that there was little in the way of helping runners actually run better. Everything was based on comfort, which is a byproduct of good running form. It felt so backwards.